About Us
About Curtis Research
Curtis Research is a marketing research agency based in Atlanta, Georgia. We help businesses understand their customers, evaluate markets, test ideas, and make decisions with more confidence.
Our work is built for companies that need more than opinions or assumptions. We collect and analyze feedback, market signals, and customer data so business owners, marketing teams, and managers can see what their audience actually thinks and what actions make sense next.
Who Are We
Curtis Research was founded by Wiliam Curtis to provide practical, clear, and business-focused research for growing companies.
We work with organizations that need answers to important questions: Who is our customer? Why do people choose us? What prevents buyers from taking action? How satisfied are our clients? Which message is more convincing? Is there demand for this product or service?
Instead of overwhelming clients with complicated research language, we focus on useful insights, clean reporting, and recommendations that can be applied to real marketing, sales, product, and service decisions.
Our Mission
Our mission is to help businesses make better decisions by listening to the people who matter most: their customers, prospects, and target audience.
We believe marketing research should be understandable, structured, and directly connected to business goals. Every survey, interview, analysis, and report should help answer a real question — not just create more data.
Curtis Research exists to turn feedback into direction.
What We Do
- Customer Surveys
- Market Research
- Customer Satisfaction Studies
- Product and Concept Testing
- Brand and Message Research
- Website Feedback Research
- Competitive Analysis
- Audience Research
- Research Reporting and Recommendations
Our 6-Step Research Process
01.
Discover
We begin by understanding your business, your audience, and the decision you need to make. This step helps us define the real research problem, not just the surface-level question.
02.
Define
We turn the research goal into a clear plan. This includes choosing the right method, identifying the target audience, preparing key questions, and deciding what kind of insight the final report should provide.
03.
Design
We create the research materials: survey questions, interview guides, feedback forms, or analysis frameworks. Every question is written to collect information that can support a practical business decision.
04.
Deploy
We launch the research using the most suitable channels and tools for the project. This may include online surveys, customer questionnaires, interviews, or secondary market research.
05.
Decode
We analyze the collected responses, compare patterns, identify important differences, and separate useful signals from noise. The goal is to understand not only what people answered, but what those answers mean.
06.
Deliver
We present the findings in a clear, structured report with conclusions and recommendations. You receive practical insight your team can use for marketing, product development, customer experience, or strategy.
Why Choose Curtis Research?
Curtis Research is built for businesses that need research they can actually use. We do not treat research as a formal document that sits unread after delivery. We focus on the questions that matter, the data that supports decisions, and the recommendations that can guide action.
We help clients define the right question before collecting data. This prevents vague surveys, unfocused interviews, and reports that do not lead to decisions.
Our reports are written for business owners, marketers, product teams, and managers. We explain findings in plain language and connect them to next steps.
We help companies understand how customers think, compare, hesitate, choose, and respond. This makes research useful for improving marketing, service, and communication.
Some projects need a quick customer survey. Others require deeper interviews, competitor review, or structured market analysis. We choose the method based on your goal, not a fixed template.
Based in Atlanta, Curtis Research works with local businesses as well as companies serving broader markets. We understand the importance of both local context and wider audience behavior.
Led by Wiliam Curtis, our team combines research structure with business thinking. The result is a process that is organized, focused, and useful from the first conversation to the final report.
Some Numbers
Research Built Around Real Business Questions
Satisfied Clients
Research Projects Completed
Industries Studied
Survey Responses and Feedback Points Reviewed
Would You Like to Start a Research Project With Us?
Whether you need a customer survey, product feedback, market analysis, or a clearer understanding of your audience, Curtis Research can help you turn questions into useful business insight.