Marketing Research That Turns Customer Opinions Into Clear Business Decisions

Curtis Research

Curtis Research is a marketing research agency based in Atlanta, Georgia. We help companies understand what their customers think, why they choose one product over another, what stops them from buying, and which business decisions are supported by real data.

From customer surveys and concept testing to competitive analysis and satisfaction research, our work is built around one goal: helping you replace assumptions with evidence.

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How can we help you?

Good marketing research is not just about collecting answers. It is about asking the right questions, reaching the right audience, and translating responses into practical recommendations your team can actually use.

Curtis Research supports businesses that need clarity before launching a product, changing pricing, improving a service, entering a new market, or measuring customer experience.

Customer Surveys

We design and analyze surveys that help businesses understand customer expectations, satisfaction, loyalty, pain points, and buying motivation. Each survey is structured to produce useful answers, not just raw numbers.

Product and Concept Testing

Before investing in a new offer, campaign, package, or service model, we help you test how real people respond to the idea. This helps reduce risk and refine the concept before launch.

Market Analysis

We study market conditions, audience behavior, competitors, positioning, and demand signals to help companies see where they stand and where the strongest opportunities may be.

Customer Satisfaction Research

We measure how customers experience your business, what they value most, and where service or communication can be improved. This can include CSAT, NPS-style feedback, post-purchase surveys, and structured customer interviews.

Research Support for Small and Growing Businesses

Not every company needs a large corporate research department. Curtis Research provides practical, focused research for businesses that need reliable insights without unnecessary complexity.

Brand and Message Research

We test how your audience understands your brand, which messages feel credible, and what language makes your offer easier to trust. This is especially useful before a website redesign, ad campaign, or rebranding project.

Why Businesses Work With Curtis Research

Marketing decisions often fail when they are based only on opinions inside the company. Curtis Research helps bring the customer’s voice into the room before important choices are made.

We focus on research that is clear, practical, and connected to business outcomes. Our reports are written for decision-makers, not only for analysts. You get understandable findings, useful recommendations, and a clearer view of what your audience actually thinks.

Our Process

01.

Define the Research Question

We start by clarifying what your business needs to know. This may be a customer problem, a market opportunity, a pricing concern, a product decision, or a communication challenge.

02.

Build the Research Plan

Next, we choose the right method: survey, interview, competitor review, audience analysis, or a combination of several approaches. The plan is designed to fit the decision you need to make.

03.

Collect the Data

We gather responses through structured and reliable methods. Depending on the project, this may include online surveys, customer questionnaires, interviews, or secondary market research.

04.

Analyze the Findings

We look for patterns, priorities, contradictions, and practical meaning behind the data. The result is not just a report, but a clear explanation of what the findings suggest.

05.

Deliver Actionable Recommendations

You receive insights your team can use for marketing, product development, customer experience, positioning, or sales strategy.

Research Areas

Customer Experience

Understand what customers like, where they struggle, and which changes can improve satisfaction and retention.

Buyer Motivation

Learn why people choose your product, compare alternatives, delay decisions, or leave without buying.

Competitive Positioning

See how your business compares to competitors in pricing, messaging, trust, service, and perceived value.

Website and Conversion Feedback

Use structured feedback to understand how visitors experience your website, what creates doubt, and what information they need before taking action.

Local Market Research

For businesses in Atlanta and beyond, we help evaluate local demand, customer expectations, and market gaps.

Survey Tools We Use

Reliable marketing research depends on clear questions, organized data, and tools that make feedback easier to collect, review, and explain. At Curtis Research, we use a practical set of digital tools for survey projects, customer feedback studies, interviews, reporting, and research documentation.

Survey Ninja

Online Surveys & Customer Feedback

For online questionnaires, customer satisfaction surveys, website feedback forms, and quick audience research, Curtis Research uses Survey Ninja as part of the research workflow.

Survey Ninja helps us create clear and accessible surveys that are easy for respondents to complete. It is especially useful when a project requires structured feedback from customers, prospects, employees, or website visitors.

Google Sheets

Data Organization & Response Review

Google Sheets helps us organize survey exports, clean response data, compare answer groups, and prepare simple working tables for analysis.

It is useful for early-stage research processing, especially when a project requires fast review of open-ended responses, segmentation, or comparison between customer groups.

Looker Studio

Research Dashboards & Visual Reporting

Looker Studio can be used to turn research results into clear visual dashboards. This helps clients understand response patterns, satisfaction scores, trends, and key findings without digging through raw data.

It is especially helpful for recurring feedback projects, customer experience tracking, and internal reporting.

Zoom

Customer Interviews & Research Calls

Some research questions cannot be answered by surveys alone. For deeper customer interviews, stakeholder conversations, and remote research sessions, we may use Zoom.

Interview calls help us understand motivation, hesitation, expectations, and context behind survey responses.

Notion

Research Notes & Project Documentation

Notion helps us keep research notes, project briefs, interview summaries, findings, and recommendations organized in one place.

It is useful for maintaining a clear project structure from the first research question to the final client report.

“Clear research, practical recommendations.”

Curtis Research helped us understand why customers were hesitating before purchase. The final report was easy to read, and the recommendations gave our team a clear direction for improving our offer.

Marcus Reed

Operations Manager, Retail Services Company

Meet Our Leadership

Wiliam Curtis leads Curtis Research with a practical approach to marketing research. His work focuses on helping businesses understand their audience, improve decision-making, and use customer feedback as a strategic advantage.

Joanne specializes in survey design, customer satisfaction studies, and research planning for service-based businesses.

Fred focuses on competitive research, market mapping, and audience behavior analysis.

Lisa manages communication between clients, researchers, and respondents to keep projects organized and on schedule.

Would You Like to Start a Research Project With Us?

Whether you need a customer survey, product feedback, market analysis, or a clearer understanding of your audience, Curtis Research can help you turn questions into useful business insight.

Blog Posts

Why Online Calculators Matter in Marketing Research

Marketing research is often associated with surveys, interviews, focus groups, and customer feedback forms. These methods remain important, but modern...

How Customer Surveys Help Businesses Make Better Marketing Decisions

Marketing decisions often start with assumptions. A team believes customers care most about price, a manager thinks the website explains...